Portfolio
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![Sarah Parsons journalist]()
Profiles & Interviews
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Features
The business of Bridgerton: The TV collabs reaching beauty fans
I asked ChatGPT to design the next big beauty brand
Which beauty and grooming brands have King Charles' approval?
Opinion: The Body Shop forgot Anita Roddick's storytelling superpower
How Clinique is reigniting its dermatologist-approved status
How to make your next pop-up store the ultimate beauty destination
Metaverse Beauty Week: The highs, lows and opportunities
The story behind Maybelline's viral London underground advert
Inflation: How beauty businesses are battling against the big squeeze
Beauty brands are collaborating with the competition to help save the planet
Eid beauty launches are a big opportunity. Why are brands neglecting Muslim consumers?
Revlon files for bankruptcy: The rise and fall of a beauty giant
Career advice: How I became Managing Director of Sephora
Consumers love a Hollywood comeback story. How can beauty tap into this?
How the Nobel Prize has influenced beauty products for 120 years
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Trend Reports
Après-ski beauty is the untapped opportunity to win over the 1%
Silver sisters: Grey is hair care's new booming category
Celebrity baby care is the latest brand trend for the rich and famous
How brands can tap into 'vanilla girl' beauty - TikTok's most talked about aesthetic
Copper shines as this year's must-have ingredient
Citrus fragrances are trending. Here are 6 adding zest to the perfume category
Menopause skin care is the new vegan beauty, but who’s getting involved?
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New Media
